The inception of Mot8vate was born out of the lived experience and professional expertise of its founder, Cherie Turner, who navigated the complex journey of balancing motherhood with a demanding career. Recognizing the universal challenges faced by working mothers, especially in healthcare settings, she identified a profound need for a practical solution that didn't force a choice between professional responsibilities and personal breastfeeding goals.

With a master’s degree in Occupational Therapy, Cherie brings a unique perspective to Mot8vate, understanding not just the physical requirements of a functional garment, but also the psychological and emotional support it can offer. As a Texas Woman's University Center for Women Entrepreneurs (TWU CWE) StartHER Grant recipient, her expertise illuminates the ergonomic design of the scrub top, ensuring it promotes health and well-being, while also empowering mothers to maintain occupational balance without compromise.

Mot8vate aims to materialize a world where working mothers are empowered, supported, and celebrated, not just through words, but through tangible, thoughtful solutions that address real-world challenges. With a commitment to sustainability, community, and innovation, Mot8vate is more than a brand; it's a beacon of hope and empowerment for breastfeeding mothers striving to find balance, joy, and convenience in their professional and personal lives.

As a wife and mother of two, Cherie understands firsthand the need and benefits of supporting mothers everywhere. She’s hopeful that Mot8vate will empower working mothers to embrace and continue their breastfeeding journey with functional, supportive, and efficient clothing, tools, and resources.